Friday, April 18, 2008

Fat Tire Cans Previewed

Thanks to J over at the Brookston Beer Bulletin for finding this image. This summer, the New Belgium Brewery of Fort Collins, Colorado will begin canning their flagship Fat Tire Amber Ale. This move by New Belgium will kick start their entry into the canned craft beer market. While canning Fat Tire may be considered a test by New Belgium, it could prove to be something worth pursuing with their other year-round brews. Perhaps this move will help lower shipping costs as cans are much lighter than bottles. What started with Oskar Blues several years ago now seems to be catching on. Now that New Belgium is going to can Fat Tire, you will probably see other brewers follow suit. The look of the can turned out well I think.

Related articles:
- New Belgium to offer Sunshine Wheat in cans
- More Colorado craft beers heading to cans
- Craft beer in cans more expensive than bottles?

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