Monday, October 27, 2008

Enjoy holidays with Newcastle's Man-ual

Newcastle Brown AleEgg Nog and Beer? The folks at formulaPR were kind enough to offer me a sample 6-pack of Newcastle Brown Ale and an excerpt from the holiday guide entitled the "Man-ual". The Man-ual gives guys some curiously different holiday recipes they can create using Newcastle Brown Ale in the recipe.

Newcastle Brown Ale is one of the 1st craft beers that I tried years ago and drank it as one of my rotating favorites. It's a nice deep amber colored brew that pours with a nice off-white head. It's an easy drinker, and one I could down 2 or 3 of in a sitting. It was a nice change of pace brew that brought me back to my early days.

I'm all for trying new things and the Newkie Beer-Nog Shooter recipe in the Man-ual sounds tempting. Here's how it goes (copied from the excerpt):

Get 1 clear shot glass, some Newcastle Brown Ale and your favorite Egg Nog from your local store.

* Fill a clear shot glass about halfway with Newcastle Brown Ale.
* Then, and this is important, slowly pour egg nog over the back of a spoon on top of the Newcastle - this will help keep the two from mixing.
* Shoot. I mean drink. No, I mean shoot.

I've been curious about mixed drinks using beer and this sounds like a nice holiday drink. If you can mix stout with ice cream, then a brown ale can certainly mix with egg nog.

The "Man-ual" excerpt also included a recipe for pairing Newcastle Brown Ale with a recipe called "Goodbye Fondue". This fondue recipe is made with bacon, onion, butter, hot sauce, flour, Newcastle beer and of course a lot of Cabot grated cheddar cheese. I haven't had fondue since my 25th wedding anniversary a year ago and this sounds like a recipe that just might bring me back to try it again.

The following is a press release from Newcastle highlighting the release of their holiday "Man-ual" guide.

NEWCASTLE BROWN ALE OFFERS RECIPES AND ENTERTAINING TIPS DESIGNED TO GUARANTEE A ‘MAN-TASTIC’ HOLIDAY SEASON

#1 Imported Ale Partners with Popular Consumer Brands and TV Chef
“Sam the Cooking Guy” to Launch a National Grocery Store Campaign

[PRESS RELEASE] WHITE PLAINS, N.Y. (October 27, 2008) – Slaving over the bird, dressing and gravy. Shopping in vain for the right gift for that special someone – and then having to wrap it. Those darn icicle lights. If there’s one thing thousands of men across the country share in common during the holidays, it’s overcoming these and other maddening, yet traditional, to-dos. Newcastle Brown Ale to the rescue. The leading imported ale will introduce a complementary guy’s guide to entertaining in style, dubbed the “Man-ual” and slated to hit supermarkets nationwide in November.

Along with lifesaving tips for navigating the entertaining season, the Man-ual will also offer consumers delicious, easy-to-make holiday recipes on perforated recipe cards courtesy of cookbook author and TV cooking personality “Sam the Cooking Guy.”

Newcastle Brown Ale partnered with national brands Cabot® Creamery Cooperative and Java-Log® to offer promotional discounts (where legal). The Man-ual boasts recipes including an Au Revoir Fondue made with Cabot Cheddar Cheese. For easy fireside entertaining with not-your-average Yule log, check out discounts on Java-Log®, the first and only eco-friendly firelog made from recycled coffee grounds. Other highlights from the Man-ual include tips on toasting co-workers and how to avoid committing a fashion faux-pas at holiday parties.

Kheri Tillman, vice president of marketing Newcastle Brown Ale, Dos Equis and Amstel Light said, “We are proud to announce this holiday campaign and promotional partnership with nationally recognized brands like Cabot and Java-Log®, as they are well-known consumer favorites and share a similar consumer base as Newcastle Brown Ale.”

The holiday “Man-ual” and surrounding collateral were designed by San Diego’s VitroRobertson.

ABOUT HEINEKEN USA

Heineken USA Inc., the nation’s premier beer importer, is a subsidiary of Heineken International BV, which is the world’s most international brewer. Brands imported into the U.S. include: Heineken Lager, the world’s most international beer brand; Heineken Premium Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. Please visit EnjoyHeinekenResponsibly.com.

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Read on: The sinfully delicious list of Colorado winter seasonals.


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