Thursday, April 16, 2009

Participate in the Odell Twitter brew project

Odell BrewingAs the popularity of social media increases by leaps and bounds, so are businesses starting to take advantage of popular tools like Twitter. Even in the craft beer world, hundreds of breweries are now starting to see how Twitter can be used to spread the good word about their popular brews. Odell Brewing of Fort Collins, Colorado is taking Twitter one step further. They're planning on brewing a Twitter brew based solely off of suggestions from followers on Twitter.

Earlier this month, Odell started tweeting about their plans to come up with their first ever twitterbrew. They are using the hash tag of #odelltwitbrew to track the news and comments regarding this new project. So far, the Twitter nation is responding well to this venture.

Here's what Odell Brewing is saying about this project:

A Twitter Taste in Your Mouth

Odell Brewing Releases First Twitter Community Brew

On May 30, 2009, Odell Brewing will release the first Twitter community inspired brew.

Followers have until April 19, 2009 to tweet their suggested beer styles for the first Twitter Brew poll. The top beer suggestions will be voted on, and subsequent polls will be conducted to determine beer qualities like color, strength, body, and hop character. Twittering beer lovers can also tweet ideas for beer names and tap handle designs.

The voting will end on May 8, 2009 and brewer, Jeff Doyle will then brew the Twitter Brew on Odell Brewing’s Pilot brewing system. “There are so many people who are interested in brewing but don’t really have the means to do it,” said Doyle. “The Twitter Brew will give them the chance to get involved with the whole process.”

Twitter brewers can try their beer at the brewery’s Tap Room during the tapping party on May 30, 2009.

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So get out there on Twitter and send in your suggestions to @odellbrewing soon and participate in helping to create and twitterbrew this new craft beer from Odell Brewing.

You can bet that Fermentedly Challenged will follow this effort closely and report all of the latest updates from this venture. You can follow me on Twitter as well @ChipperDave.

Update 4/21/2009: Odell has officially released the final 5 selections on beer styles for this brew. Vote on your favorite at . Voting is open until 5pm April 24th. Hurry! Styles to vote on include: Altbier, Schwarzbier, Scotch Ale, Super Session Ale, Maibock and Roggenbier.

Related articles:
- Odell Woodcut No. 2 debuts April 20th
- Odell expansion nears but cancels festival
- CSU brewing class debuts beer at Odell Brewing
- Odell Red Ale review

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