Friday, June 5, 2009

Colorado brewers plan Tour of Colorado

Avery/Ska brewers set to embark on a five day, 426 mile ride for charity and craft-brewing brotherhood

5 Days ~ 13 brewers ~ 426 Miles ~ 42,000 Vertical Feet

Avery BrewingBoulder, CO- It's not every day that your boss tells you to take a free, paid week off of work to labor across the mighty Rocky Mountains on a grueling 426 mile bicycle ride, climbing 42,000 vertical feet and questioning your sanity the entire way. Then again, Avery Brewing Company isn't your everyday brewery.

On Monday, July 20th 2009, 13 brewer-cyclists will depart on their bicycles from Avery Brewing Company in Boulder to kick off the inaugural brewers Tour of Colorado; a five day, 426 mile odyssey over 9 mountain passes from Boulder to Durango. En route, these thirteen hearty souls will be stopping at microbreweries and brewpubs in an effort to bring together Colorado craft brewers and encourage the fledgling spirit of collaboration and camaraderie that has taken hold in the craft beer industry.

The Tour of Colorado is a cycling incarnation of the attitude that Avery Brewing Company has always taken towards brewing. According to President/Brewmaster Adam Avery, "The passion we put into our beer is the passion we have for life. We've always brewed big, challenging beers and so we're choosing to challenge ourselves in the same manner. Most people think we're nuts, but all the brewers are okay with that!"

Each evening, after the day's riding is finished, the Avery brewers are teaming up with other craft breweries along the course to hold fundraising parties, with profits from pint sales, raffles and auctions going to local charities. Participating breweries include: Breckenridge Brewery (Breckenridge, CO), Eddyline Brewpub (Buena Vista, CO), Eldo Brewpub (Crested Butte, CO), Ourayle House (Ouray, CO) and the Ska Brewing Company (Durango, CO).

The ride will be marked with a kickoff party raising money for Community Cycles (a local bike charity) at the Avery Tap Room in Boulder on Sunday, July 19th and will conclude with the tapping of Wheelsucker Wheat Ale at the Ska Brewing Company in Durango, Colorado on Sunday, July 25th. Wheelsucker Wheat Ale is a collaborative beer between Avery Brewing Company and Ska Brewing Company, brewed to commemorate the inaugural Tour of Colorado and celebrate the fraternity of Colorado craft brewers.

Established in 1993, Avery Brewing Company has developed a reputation as one of the most daring and forward-looking breweries in the nation. They are the brewers of Avery IPA, The Maharaja Imperial IPA, White Rascal Belgian Wheat Ale, Mephistopheles' Stout and eighteen other year-round and seasonal beers.

Contact: C.V. Howe, Marketing Specialist, 303-440-4324 or cv@averybrewing.com

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Related articles:
- Avery makes plans for sweet Sixteen
- Ska Decadent Imperial IPA review
- June 2009 Colorado Beer Festivals

This article came from FermentedlyChallenged.com
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