Wednesday, July 27, 2011

Crabtree beers getting new look

Crabtree Serenity
Crabtree Brewing of Greeley, Colorado is preparing to unveil all new packaging for many of it's beers. Not only six-packs but also on bombers and 750ml bottles.

Unveiled today on Twitter (@CrabtreeBrewing) is the new packaging for their Serenity Amber Ale coming soon to store shelves near you.

Serenity Amber Ale is describes as a Colorado Amber Ale - unfiltered, slightly hoppy, with a touch of sweet tones finished by a touch of malt.

Crabtree CezanneAnother peak at their upcoming artwork came from a new label unveiled on for Crabtree's Cezanne Saison coming soon. The saison will be packaged in 750ml bottles and are all bottle conditioned.

The saison is a farmhouse style beer made with orange blossom honey and rye malt.

I managed to get an early 750ml bottle of this and was told to let it finish bottle conditioning until October. That could be the target date for it's debut as well.

Crabtree Berliner Weisse AleJeff Crabtree also stated on Twitter today that over the course of the next year, all of their beers will debut new label designs. Look for it in the coming months.

Update: Here's the latest label for their digital age series Berliner Weisse.

It's good to see a revamp of artwork every so often. It helps breathe new life into a product. Even though Crabtree has only been in business for a little over 5 years, change can happen in just a short period of time.

I look forward to seeing more of their new label and packaging artwork. What do you think of these new designs?

Related articles you might like:
- Crabtree releases their Chunkin Pumpkin. (2009)
- Crabtree taps a Braggot. (2009)
- Crabtree Boxcar Brown and Twisted Creek Wheat reviews.

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