Tuesday, November 1, 2011

Send beer for a buck via smartphone

Beer by smartphone - there's an app for that. I thought I'd seen just about everything, but AC Golden Brewing has a new way to send your friends a beer for just a buck and its as simple as using an app. The company is offering drinkers the chance to send REAL Colorado Native beer via Facebook and smartphone. And its available nationwide. Read the press release below on how you can send a beer just by using a QR code.


Forget Virtual Beers, Send Your Friends Real Colorado Native Lager For a Buck with Your Smart Phone

Golden, Colo. -- Ever had a friend send you a ‘virtual’ beer? What’s the use except to make you thirsty and slightly resentful? Well Colorado Native lager and Bartab have teamed up to give consumers a way to send friends coupons for real beers that they can redeem at their favorite local bar with their smart phone.

Colorado Native Bartab visual“Colorado Native looks for innovative ways to build real relationships with our drinkers,” said Glenn Knippenberg, president and co-founder of AC Golden Brewing Company, brewers of Colorado Native. “We go to where they are – on their phones – and offer them via social media things they are truly interested in. Colorado Native is the first brand ever to collaborate with Bartab to provide consumers with this innovative way to celebrate and share with friends.” Bartab is a mobile application that offers legal drinking age consumers a way to send and receive electronic coupons redeemable for real $1 drinks at local bars and restaurants with their mobile phone. Until its partnership with Colorado Native, Bartab worked solely with retail establishments for the service.

Here’s how it works: beginning November 1, click on a Colorado Native QR code with your smart phone or download a SnapTag app and click on the SnapTag on the Colorado Native package or visit www.coloradonative.bartab.com to receive up to five $1.00 Colorado Native coupons to send to friends. Pick the friend(s) and whatever watering hole you want to send them to from a list of participating bars. The friend receives the coupon via smart phone, shows it to the bartender and pays only one dollar to receive a Colorado Native. If the beer is sent or redeemed via Facebook, a post is instantly generated on the user’s wall. The beer can only be sent to those of legal drinking age and wall posts only appear on the pages of friends who are 21+.

“This program goes beyond virtual advertising efforts, such as social media, by providing real product fulfillment to customers in real time. Now you can literally send your friend a Colorado Native to drink at the bar for a dollar – talk about a friend referral!” said Steve Johnson, CEO of Webtab Inc.

“As a small brewer that depends on word-of-mouth to sell its beers, we can’t do much better than having our customers recommend and offer our beer for their friends to enjoy,” said Knippenberg. “Now people can buy their friends in Colorado a beer from anywhere in the world.

Other innovative moves by Colorado Native include being the first consumer package goods product ever to place a SnapTag on its packaging – a move many brands are now replicating. The beer also conducted a one-of-a-kind hop grower project that resulted in 500 Colorado Native drinkers volunteering to grow hops for the beer.
Brewed by AC Golden Brewing Company, Colorado Native is an amber lager made with all Colorado ingredients. It is available only in Colorado.

About Bartab:
Webtab Inc. is a web- and mobile-based social commerce platform. Based in San Francisco, the company was founded to address the changing needs and customer interactions of a new mobile-centric era. Webtab’s first product, Bartab, is a mobile application that lets people send and redeem real discounted drinks at local bars and restaurants. Launched in 2010 in San Francisco, Bartab has since expanded to over 800 venues in 18 markets nationwide. Bartab is slated to enter 25 top markets by year-end 2011.

About AC Golden Brewing Company:
AC Golden Brewing Company, located in Golden, Colo., co-founded by Pete Coors and Glenn Knippenberg, was established to create specialty beers for discriminating beer drinkers. It specializes in small batch, hand-crafted brewing.

Click on the QR code above with your smart phone to send friends Colorado Natives.


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Related article:
- AC Golden Winterfest review.

This article came from FermentedlyChallenged.com
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