Thursday, July 26, 2012

New Belgium Unveils Conceptual Asheville Site Plan

New Belgium's Proposed Asheville Plant
New facility to feature packaging hall, tasting facility, improved bike lanes

FORT COLLINS, CO, July 26, 2012 – New Belgium Brewing executives unveiled conceptual drawings for their new brewing facility to a packed house in Asheville yesterday. The drawings included a “liquid center” tasting room, a 200-barrel brewhouse, malt building, packaging hall and cellar space. A warehouse facility will be built offsite. Executives wanted Asheville residents to see the plan first and have an opportunity to offer feedback.

“There will be impact but we will work hard to make it right,” said New Belgium CEO Kim Jordan. “We could have built on a lot of sites but we wanted to be on a livable, walkable site. This site will be a challenge, but we are up for that challenge.”

The new facility will have to be elevated above the 100-year flood zone along the French Broad River. Buildings and material from the old Asheville stockyard will be recycled during deconstruction this fall with heavy demolition being done November thru December and ground-breaking in January.

The brewery is working with the city and state Departments of Transportation to make infrastructure improvements including the widening of roads, smoothing of curves and the addition of traffic signals. An off-site warehouse facility at a yet-to-be-determined location will minimize trucking traffic in the area.

The brewery will have a 700,000-barrel capacity, producing both bottled and kegged beer for distribution along the east coast. The project is slated for completion in 2015.

About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces nine year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Ranger IPA, Belgo IPA, Shift Pale Lager, Blue Paddle Pilsner, 1554 Black Ale, Abbey and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit


New Belgium Ashevill Main Plaza View New Belgium Asheville Site Concept
(Images courtesy New Belgium Brewing - click to enlarge)

Fermentedly Challenged's thoughts: Oh man, I'm jealous of what Asheville is going to get here. Sounds like a beer lovers paradise. 2015 still seems like a long way off but it'll be great for Western US distribution once it opens as more of the Fort Collins-made brews won't have to travel quite as far anymore.

Related articles:
- Red Hoptober debuts as New Belgium's Fall Seasonal.
- New Belgium Establishments to Open in Snowmass.
- New Belgium wants everyone to Enjoy the Ride.

This article came from - a Colorado beer blog.
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