Wednesday, October 3, 2012

Get Buzzed at GABF courtesy of Wahl Trimmers


Wahl helps guys define their facial hair style with free grooming and guidance while supporting charitable cause.

[PRESS RELEASE] STERLING, Ill. (Oct. 2, 2012) – The 7th annual Wahl Face the Day Tour will have the men of Denver thirsty for more than just a pint when it stops by the Great American Beer Festival from Oct. 11-13, 2012. With free facial hair trims and free advice, the Wahl 30-foot mobile barbershop is the place to be if you want to look like a styling stud as down your frothy suds. Let Wahl’s Master Barbers and grooming experts top you off, so you can put your best face forward. The Wahl team will also be on the lookout for guys with the best scruff — as in mustache, beard or goatee — to represent as the Wahl Man of Denver; this lucky guy will then go on to compete for the coveted 2012 Wahl Man of the Year. Contest and tour details can be found at

“From soul patch to Fu Manchu, 62 percent of men today sport facial hair at some point during the year,” said Steve Yde, marketing director for Wahl. “Guys today are using their facial hair to express themselves, but many don’t know where to start. That’s where we come in; the mission of the tour is to help guys find the look that is best for them while sending a message that with a little effort, education and the right tools, all men are capable of showing off their facial hair prowess.”

Who will be the Wahl Man of Denver?
Wahl is looking for guys who represent the best facial hair in the country by going mano y mano in a facial hair face-off. So if you pride yourself on facial hair excellence; if you wear your facial hair on your own terms — regardless of trends or what the boss man says; and if you encourage your ill-groomed brothers to see the light of what a little time and a powerful facial hair trimmer can do — you could be the Wahl Man of Denver.

The Wahl Man of Denver will win $500 and a Lithium Ion + Stainless Steel Trimmer, and then go on to compete against 14 other style defining delegates for the top spot of 2012 Wahl Man of the Year and an additional $1,000. Enter by visiting the Wahl mobile barbershop. For those who can’t make it to the event, you can enter online at

What’s the Wahl Face the Day Tour?
The Wahl Face the Day Tour travels the country with a team of Master Barbers who give guys free trims and shaves; equipped with the latest grooming tools from Wahl, they are determined to help men achieve their best face yet. In addition, a visit to Wahl’s mobile barbershop also helps support Movember, the global men's health charity engaging men to grow and women to support the moustache or Mo (Mo, slang for moustache) for the 30 days of November. Through the moustache, awareness and funds are raised for men’s health, specifically prostate and testicular cancer initiatives. You can register and find out more at For every free trim performed on the tour, Wahl will donate $1 to the cause.

You’ll also have the chance to demonstrate your mustache machismo at the Strong Man Challenge, or you can do a side-by-side comparison as you get your picture taken next to the giant four-foot mustache sculpture that was commissioned by an artist and made entirely out of Wahl trimmer parts.

Complete information about the tour, including expert tips, grooming advice and official contest rules, can be found at You can also connect with us on Facebook, Twitter and YouTube.

About Wahl Trimmers
A quarter-century ago, Wahl recognized the desire for well kept facial hair and created the trimmer category. The Wahl Groomsman was the world's first battery operated facial hair trimmer, and featured the same type of blade quality that defined Wahl clippers. And for the past 25+ years, that innovation has continued, developing trimmers for specific facial hair styles – beard, goatee and mustache – and other variations including ear/nose, body grooming and all-in-one. Most recently, Wahl introduced the first trimmer to harness the power of lithium ion that continues a legacy of superior trimming innovation.

About Wahl
Now in its 93rd year, Wahl Clipper Corporation is an international industry leader in the manufacturing of products for the professional beauty and barber salon trade, consumer personal care and animal grooming. Headquartered in Sterling, Ill., Wahl currently employs some 2,000 people worldwide. Wahl products are available in 165 countries around the world. For more information about Wahl, visit

About Movember
Movember aims to forever change the face of men's health through the power of the moustache, by raising awareness and funds for prostate and testicular cancer initiatives. Since 2003, more than 1.9 million participants have raised over $299MM for the cause, with official Movember campaigns taking place in 21 countries. For more information please visit Movember is a registered 501(c)(3) charity.

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Fermentedly Challenged's Comments: If you've got a lot of facial hair this is your opportunity to get it buzzed for free and try a new look while you roam the aisles at the GABF next week. What do you have to lose but some scraggly beard hairs? I suggest you do this while still sober just so you don't go too wild with creativity.

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