Thursday, March 21, 2013

Taller cans for another Oskar Blues beer

Oskar Blues 19.2oz canAs the thirst grows for Oskar Blues beers so does the size of their cans. Oskar Blues announced that they are going to add another of their beer into the bigger 19.2oz can format. Read the press release they put out today and look for Mama's Little Yella Pils in a larger size next month.

OSKAR BLUES BREWERY LAUNCHES MAMA’S LITTLE YELLA PILS IN 19.2 OZ CANS DURING 2013 CRAFT BREWERS CONFERENCE

Oskar Blues Brewery expands single serve can offerings after sales success in convenience channel, sports and music venue channels

[PRESS RELEASE] Longmont, CO and Brevard, NC – Oskar Blues Brewery, recently named “Craft Brewer of the Year” by Beverage World Magazine, continues to push the boundaries of craft beer in a can by releasing Mama’s Little Yella Pils (GABF Silver Medal Winner – 2011 Bohemian Pilsener Category) in the 19.2oz single serve royal pint can. The new CAN will roll out at Oskar Blues events during the Craft Brewers Conference in Washington, DC, March 26-30, before heading out to beer lovers throughout the brewery’s 31-state distribution area in April.

Mama’s Little Yella Pils is Oskar Blues’ second offering in the single-serve can following the unveiling of Dale’s Pale Ale as the first American beer in that package during the 2012 Great American Beer Festival. Click HERE for details of that launch. The innovative stovepipe-sized Dale’s Pale Ale has experienced sales success at convenience stops such as QuikTrip in Arizona and Shell GoCo in Ohio while also being a natural fit in iconic music venues like Red Rocks Amphitheater and Denver’s historic Fillmore Auditorium, as well as with spring training baseball venues in Arizona.

“We’re in it to continue breaking boundaries of the craft-can package, taking it to places it hasn’t been before. Concert venues, sports stadiums and the outdoors are where we kicked this whole thing off in 2002, so the single serve stovepipe is a natural fit.” said Dale Katechis, founder of Oskar Blues.

Ball Corporation is the only can manufacturer in North America to make the Royal Pint, which is approximately the height of a 24-oz. can and the diameter of a 16-oz. can. Oskar Blues remains the only brewer (craft or otherwise) in North America who uses the unique 19.2 ounce single-serve can.

Get your hands on both the new 19.2 ounce Mama’s Little Yella Pils and Dale’s Pale Ale cans throughout the Craft Brewers Conference. We’ll be pouring and partying all over the place, including:

• Pint Night at the Mellow Mushroom – March 26; 4 – 7 p.m.
• Masters of the Craft Beer Universe at Smith Commons – March 27; 7 – 10 p.m.
• U.S. CANgress Happy Hour at Black Squirrel – March 28; 4 – 7 p.m.
• Festival de CANS – Canned Craft Beer and Craft Film at the 9:30 Club – March 28; 8 p.m.
• CANarchists at Bier Barron – March 29; 8 p.m. – 11 p.m.
• Beer Brunch at Old Line Fine Wine – March 30; 11 a.m. – 11 p.m.

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About Oskar Blues Brewery
Founded by Dale Katechis in 1997 as a brewpub and grill, Oskar Blues Brewery launched its craft-brewed beer canning operations in 2002 in Lyons, Colo. It was the first American craft brewery to brew and can its beer. Today there are more than 200 craft breweries canning beer. The original crew used a hand-canning line on a tabletop machine that sealed one can at a time. Oskar Blues Brewery in Longmont packaged 59,000 in 2011 and grew to 85,750 in 2012 while opening an additional brewery in Brevard, NC, in late 2012.

Related articles:
- Fast growth for Oskar Blues so far in 2013.
- Hrrumph! Oskar Blues Gubna Imperial IPA returns.
- Oskar Blues Gubna Imperial IPA review.

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