Tuesday, June 11, 2013

Old Chicago re-invents itself with new branding

Old Chicagos new logoOld Chicago has been a staple around Colorado since the mid-1970's and the chain restaurant is putting together a new look and is re-launching themselves starting here in Colorado. Check out their latest press release dated June 10th, 2013 below and find out what's in store for you in regards to not only food, but Colorado craft beer. I've personally visit Old Chicago fairly regularly and I've already started seeing a new look in several of their restaurants along with revamped menus and interiors.

[PRESS RELEASE] (Boulder, CO) – Old Chicago Pizza and TapRoom, founded in Boulder in 1976, is unveiling a national brand redesign that includes a new look and feel of the restaurant’s atmosphere and a revamped menu featuring 40 new offerings focused on fresh, made-from-scratch ingredients. To celebrate the redesign in the mile high city, Old Chicago created a pizza that is five feet in diameter with two toppings that weigh 80 ounces each. It will be Colorado’s largest pizza and available for tasting for the first 400 guests at the Old Chicago at 1280 S. Colorado Blvd. The pizza will be available from 10:00 to 11:30 a.m. on Tuesday, June 11(th).

A leader in the traditional casual dining space, Old Chicago has been serving handcrafted cuisine and local craft beers in Colorado and across the nation for 37 years. The brand redesign is driven by Old Chicago’s commitment to quality creations and to showcasing Colorado-based brewers while providing great value in a welcoming atmosphere.

“We’re proud to offer our guests the same great quality they have come to love over the last three decades, with a new twist sure to excite old and new guests,” said Will Powers, senior director of Marketing for Old Chicago. “With the brand redesign, we’ll introduce the next generation of Old Chicago and continue our tradition of giving back to the communities in which we live and work.”

Over the past two years, Old Chicago has aligned with national brand partners and invested significant resources to test new concepts and launch the redesign with the number one goal of enhancing the overall customer experience. The redesigned interior and exterior of the restaurant includes re-engineered kitchen and bar technologies, a new guest-tested menu specializing in handcrafted pizzas, and a vast craft beer selection tapping into Colorado’s local brewers.

Offering a variety of quality beers has always been an important focus for Old Chicago, with the well-known World of Beer tour; however, with the brand redesign, the company is redefining its commitment to offering local craft beers. Each restaurant now offers 36 craft beers on tap, with a rotating schedule featuring local beers from microbreweries.

“Colorado is a leading area for craft brewers,” said Daniel Imdieke, manager of Beer Operations for Old Chicago. “People from all over the country come to Colorado to taste some of the best craft beers available, and we’re excited to feature those varieties on a regular basis at all of our locations.”

Additionally, Old Chicago has a long tradition of giving back to the communities in which they operate through the CraftWorks Foundation. The foundation is committed to combating and addressing the social issues of hunger. Over the next year, Old Chicago locations in Colorado and across the country will create opportunities to contribute to their local neighborhoods.

About Old Chicago

Old Chicago is a traditional, casual dining restaurant specializing in made from scratch Chicago-style pizzas, pastas, calzones and salads. The Old Chicago brand has more than three decades of proven success. With 96 restaurants operating in 22 states, Old Chicago is a model for the casual dining segment. The Old Chicago World Beer Tour allows its more than one million and growing members to enjoy 110 of the best beers from across the globe. Old Chicago features 24 new unique craft beers rotating daily from the selection of over 40 bottled beers, and 36 draft choices available. Visit www.oldchicago.com to learn more and to find the restaurant nearest you. For information about franchise opportunities, visit ocfranchising.com.

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