Wednesday, October 23, 2013

New Belgium launches Accumulation winter seasonal

New Belgium BrewingCraft beers change as often as the seasons and New Belgium is mixing things up a bit this year by introducing a brand new winter seasonal called Accumulation. As a way to introduce this beer, New Belgium is also launching a new "Accumulate Hops" game as a fun way to get to know New Belgium and accumulate points to win prizes. Here is their press release issued today.

IBUs are Accumulating in New Belgium’s New Winter Seasonal, Accumulation White IPA

“Accumulate Hops” Game Debuts November 1 on NewBelgium.com; Earn badges to win an all-expenses-paid ski trip to Colorado

[PRESS RELEASE] Ft. Collins, Colo., October 23, 2013 – As the first snow starts to fall in the Colorado mountains, thoughts of “accumulation” are in the air. To celebrate the white of winter, New Belgium has released Accumulation, a seasonal White IPA that is all about hops and wheat. Accumulation pours unfiltered, with a white-gold tone, offering tropical aromas from the Mosaic and Amarillo hops. It also has a nice bitter bite balanced against the soft flavor of peaches and a hint of citrus.

“Typically the winter months bring darker beers, however we’re going against the grain this year by delivering an exciting White IPA,” said Grady Hull, New Belgium’s assistant brewmaster. “This beer is a hoppy wonderland. It’s big and bright, yet the addition of wheat gives it a unique twist and smooth finish.”

Accumulation bottleAccumulation White IPA shares the look of a wheat beer, along with the creamy and refreshing notes associated with wheat beers, but drinks like a proper American-style IPA. Accumulation White IPA is 6.2% ABV and 60 IBUs.

To celebrate the arrival of Accumulation White IPA, New Belgium has created a free game, which will run November 1 through December 31, called Accumulate Hops. The game rewards players for doing things they already do, like visiting NewBelgium.com, using New Belgium’s Beer Mode app and going to New Belgium tours and events.

To play, simply visit NewBelgium.com, login or create an account, then cruise the site, use the app or attend events to earn points and limited edition badges. Clues on New Belgium’s Facebook, Twitter and Instagram accounts will also reveal additional ways to earn points. The more points earned, the more badges you’ll get. Each badge gives you more chances to win the grand prize for an all-expenses-paid ski trip to Colorado. New Belgium will also randomly reward other users with New Belgium schwag.

To find out if Accumulation White IPA is sold near you, use the New Belgium Libation Location tool: http://www.newbelgium.com/beer.aspx. Pricing varies by location. You can follow New Belgium on Facebook at http://www.facebook.com/newbelgium and Twitter @NewBelgium.

About New Belgium Brewing Company
New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire, New Belgium brews eight year-round beers; Ranger IPA, Rampant Imperial IPA, Shift Pale Lager, Sunshine Wheat, 1554 Black Ale, Blue Paddle Pilsener, Abbey Belgian Ale and Trippel. Learn more at www.newbelgium.com.

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