Friday, March 7, 2014

Grimm Brothers to put Little Red Cap in cans

Grimm Brothers Little Red Cap canAfter doing all of their prior packaged releases in bottles, Grimm Brothers is investing in a new canning line and will start putting their beers into cans. Here's a press release issued today that reveals their plans for canning their German-style craft beers. (Photo courtesy of Grimm Brothers Brewhouse)

[PRESS RELEASE] Loveland, Colorado March 7 , 2014- In keeping with their tradition of growth, Grimm Brothers Brewhouse announced that they will be releasing their best selling beer, Little Red Cap, in cans available this April. The 12oz cans will be sold in 6 packs in Colorado and Nebraska with plans to expand distribution to other states.

“We are excited to work with two other Colorado companies (Ball and Wild Goose) to expand our packaging options to fit our Colorado lifestyle.” Says Russell Fruits, Beer Evangelist at Grimm Brothers. He went on to say “Canning allows us to take our beer places that we haven't been able to take our glass bombers.” Cans will not only allow their customers to take their beer where they like to play, but are also an easy way to practice the principle of pack it in, pack it out.

Little Red Cap, a clean tasting, full-bodied Dusseldorf Altbier, is available year round as part of the Legend series. Perhaps best known for a 2011 Gold and 2012 Bronze medal at Great American Beer Festival, Little Red Cap has won numerous awards and helped put Grimm Brothers on the map. Other Legend series beers include 3 Golden Hairs, Snow Drop, The Fearless Youth, and Master Thief. And plans to release The Fearless Youth in cans are already in the works for later this year.

To kick off the release Grimm Brothers will be having a Can Release Party at their taproom on April 12th. The party will feature Little Red Cap beer can chicken as well as a canned food drive benefiting House of Neighborly Service.

About Grimm Brothers

Grimm Brothers Brewhouse was founded in 2010 by avid homebrewers captivated by the rich tradition of European beers. They knew that the long history of beer production in Germany and surrounding areas would give them plenty of tales to share with their customers. Inspired by the stories collected By Jacob and Wilhelm Grimm, they crafted their beers to tell not only the story of Craft Brewing, but the harrowing and dark tales handed down through the generations. Grimm Brothers operates a Tap Room at 623 N. Denver Ave., Loveland, CO offering their beer for on premises consumption and carry-out sale.

For more information about Grimm Brothers visit www.grimmbrosbrewhouse.com

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