Monday, June 23, 2014

Beer Camp Across America releases beer ahead of festival

Beer Camp Across America 2014Sierra Nevada sends Beer Camp Across America message in a bottle with the release of their limited release double IPA, a beer that doubles as a beer festival invitation.

[PRESS RELEASE] Chico, CA - June 23, 2014 - Sierra Nevada Brewing Co. is sending a flavorful request instead of a formal one, today shipping to distributors a West Coast Double IPA in 24-ounce bottles that invites beer drinkers to attend Beer Camp Across America. An unprecedented seven-city traveling beer festival, Beer Camp Across America will feature more than 700 total breweries; each brewery will pour their beers at the festival closest to them. The West Coast Double IPA includes a message that calls drinkers to the bounty of beer that will be at each tour stop:

• Sat, July 19: Northwest Edition at Sierra Nevada Hop Field in Chico, CA, 12-5 p.m.
• Sun, July 20: Southwest Edition at Embarcadero North in San Diego, CA, 1-6 p.m.
Fri, July 25: Rocky Mountain Edition at Civic Center Park in Denver, CO, 5-10 p.m.
• Sun, July 27: Midwest Edition at Navy Pier in Chicago, IL, 12-5 p.m.
• Fri, August 1: New England Edition at Thompson’s Point in Portland, ME, 5-10 p.m.
• Sat, August 2: Mid-Atlantic Edition at Penn Treaty Park in Philadelphia, PA, 12-5 p.m.
• Sun, August 3: Southeast Edition in Mills River, NC, 1-6 p.m.

“There will be a huge selection of great beers in every city we visit this summer, and we thought beer lovers would appreciate a glimpse of the fun to come with our own hopped-up invitation,” said Ken Grossman, founder of Sierra Nevada. “This is an IPA that’s West Coast in style, which is fitting since the whole pilgrimage kicks off here in California in just a few weeks.”

Heading to most states in limited quantities, the Beer Camp Across America West Coast Double IPA clocks in at 8.5% ABV and features five hop varieties, two of which went into Sierra Nevada’s “Hop Torpedo” dry-hopping device and impart hints of grapefruit and a floral note that recalls orange blossom. A light malt body and dry finish complement the bold hop profile.

Tickets for the seven Beer Camp Across America festivals are on sale at www.SierraNevada.com/BeerCamp. General admission is $65, which includes a commemorative tasting glass and unlimited tastings where possible as well as live music from the provocative Oregon-based MarchFourth Marching Band. Local food trucks will be on hand with their tasty wares for purchase. To see a video about Beer Camp Across America, visit YouTube.com/SierraNevadaBrewing.

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