Thursday, August 21, 2014

New Belgium's Tour de Fat returns to Ft Collins August 30th

2014 Tour de Fat - Fort CollinsTime once again to tune up your bikes, put on some wild outfits and have some fun on your bike in Fort Collins for the annual Tour de Fat celebration. Here are the details for this year's event coming to Northern Colorado on August 30, 2014.

Don’t miss this day of crazy costumes, eclectic entertainment and New Belgium libations.

[PRESS RELEASE] Ft. Collins, Colo., August 20, 2014 – It’s the best way to celebrate the summer, complete with costumes, bikes, music, performers, contests and beer. New Belgium Brewing’s Tour de Fat is coming to Civic Center Park in Fort Collins, Colo. on Saturday, August 30, 2014. The daylong event is free, yet all donations and proceeds from beer and merchandise sales go to Fort Collins-area non-profits. In total the 2013 season raised nearly $536,000, with the Fort Collins stop bringing in $90,000. This year, all funds raised in Fort Collins will go to Overland Mountain Bike Club, Bike Fort Collins and Fort Collins Bike Co-Op.

At Tour de Fat friends, family and neighbors are all invited to come enjoy eclectic entertainment, brewing education, a bicycle revival and even a fashion show of the best Tour de Fat costumes. In the afternoon, the stages heat up with acts like The Handsome Little Devils and Nathaniel Rateliff and the Night Sweats.

The event kicks off with a costumed bicycle parade that winds through city streets. The parade begins at Maple and North Meldrum streets and ends in Civic Center Park, where the rest of the day’s entertainment shines from musical acts to yo-yo performers, bike contests and even vaudeville acts.

Throughout the day, kids of all ages can ride funky bikes in the bike corral, eat delicious fare, relax in the grass, and participate in games and activities such as a “Thousand Person Dance Contest,” which will determine the winner of a 2014 New Belgium Cruiser Bike. Everyone 21 and older can sample new and classic favorites from New Belgium, including the brewery’s flagship brew, Fat Tire, the year-round offering, Snapshot Wheat, and selections from the acclaimed Lips of Faith series.

“This is our 15th year of Tour de Fat and it’s been an incredible journey. This really is one of the best ways to spend a Saturday – there isn't much that can beat the fun that comes with dressing up, riding a bike, drinking beer, listening to music and just having a great day with old and new friends,” said Matt Kowal, New Belgium Brewing’s Tour de Fat Impresario. “There really is no excuse not to experience the magic yourself!”

Car-for-Bike Swap
This year, New Belgium will once again encourage one brave role model to step on stage to trade in his or her car keys and pledge to live car-free for one year. Each swapper is awarded a stipend to buy his or her own commuter bike. We’re now on the hunt for a swapper in Fort Collins. Car-for-Bike Swappers are chosen after submitting an application describing why they are ready to give up their vehicle for the gift of two wheels. To apply, visit:

Tour de Fat Details

Date: Saturday, August 30

Location: Civic Center Park - Ft. Collins, CO.

Registration: 9:00 a.m.

Ride Times: 10:00 a.m. - 11:00 a.m.

Revival Stage
11:00 a.m. — Fashion! (Best Costumes of the Tour de Fat)
11:15 a.m. — The Reals Band
12:10 p.m. — The Slow Ride Race
1:30 p.m. — Car for Bike Trade
2:35 p.m. — 1,000 Person Dance Contest – winner receives a New Belgium cruiser bike!
3:00 p.m. — Nathaniel Rateliff and the Night Sweats
4:00 p.m. –– Finale

Side Show Stage
11:30 a.m. — Nigel Blackstorm
12:30 p.m. — The Handsome Little Devils
1:45 p.m. — Yo-Yo People
3:00 p.m. — Lee Zimmerman

Grotto Stage
11:00 a.m. — Ambassador Wolf
12:00 p.m. — In the Whale
1:00 p.m. — Musketeer Gripweed
2:00 p.m. — Burroughs
3:00 p.m. — A. Tom Collins

Overland Mountain Bike Club, Bike Fort Collins, & Fort Collins Bike Co-Op.

Price: Admission – FREE! Donations for non-profits are accepted. Beer – $5

You can pre-register and donate to receive a limited edition Tour de Fat license plate, bike light or sunglasses at

See for the Tour de Fat credo, schedules, videos and to submit an entry to swap your vehicle for a fancy new bicycle. For more on the Fort Collins stop, visit

About New Belgium Brewing Company
New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire, New Belgium brews nine year-round beers; Ranger IPA, Rampant Imperial IPA, Shift Pale Lager, Snapshot Wheat, Sunshine Wheat, 1554 Black Lager, Blue Paddle Pilsener, Abbey Belgian Ale and Trippel. Learn more at


(Photo courtesy New Belgium Brewing)

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