Tuesday, October 28, 2014

Oskar Blues CAN'd Aid Foundation raises $1M in 1st year

Oskar Blues CAN'd Aid FoundationIn their first year alone, Oskar Blues' CAN'd Aid Foundation has raised over $1 milloon. Oskar Blues Brewery matches every dollar donated.

"Without this program and funding from CAN'd Aid, more than 200 children in our county would go without Christmas. The grant means those kids will be able to shop with our officers and pick out a gift for themselves." - Moody Noreda, Cops for Kids Program.

[PRESS RELEASE] Longmont, CO, & Brevard, NC--The Oskar Blues CAN'd Aid Foundation has developed national partnerships in a variety of focus areas, including outdoor recreation, arts and music, and environmental sustainability, although the Foundation's initial focus in the first year was maximizing fundraising efforts for the expedited distribution of monies to the communities of ColoRADo that experienced massive devastation because of severe flooding that struck the Front Range in September 2013.

Lyons, ColoRADo, is still home to the original Oskar Blues Grill & Brew. When Oskar Blues Soul Founder Dale Katechis learned of other local businesses that suffered damage, some so severely that they were in jeopardy of closing their doors permanently, he jumped into action. Starting with a personal donation of $150,000, Dale reached out to the craft brewing industry and fans of Oskar Blues, and issued a matching challenge through the end of 2013. In just three months, CAN'd Aid raised and distributed $515,000 for flood relief and recovery efforts, directly assisting 235 families, 65 businesses and five organizations.

While CAN'd Aid continues to work directly with the Town of Lyons to support flood-related projects, the Foundation's focus has expanded to include the original concepts that Dale had in mind pre-flood.

The Foundation focuses on "Grassroots Grants"--a concept that celebrates the little guy with a big idea. By incorporating specific program areas, Tunes (music, arts & culture); Towns (disaster relief); Treads & Trails (outdoor pursuits/health & wellness); Love Yer Mama (sustainability & recycling); and throwing in a wild card, Total CANarchy (anything goes). One year after its launch, CAN'd Aid Foundation has emerged as a funky, unique and utterly atypical nonprofit organization.

"As our official transportation sponsor, CAN'd Aid makes it possible every day for 160 kids and teens from all over our county to travel to our Club by bus. The funds enabled us to expand our bus fleet, allowing kids faster and safer access to our programs, including outdoor excursions focusing on healthy and fit lifestyles, community service opportunities, and arts & music instruction," says Jackie Witherspoon of the Cindy Platt Boys & Girls Club of Transylvania County.

"Love Yer Mama" offers recycling-specific grants to groups interested in starting sustainable recycling programs and incorporates education about the benefits of aluminum packaging over glass or plastic. A national recycling initiative, which the foundation kicked off in June with help from The Alcoa Foundation, Ball Foundation and Novelis, is gaining momentum and will soon incorporate OB-centric recycling hubs in both Longmont, CO, and Brevard, NC.

In addition to the $700,000 CAN'd Aid has given for ColoRADo flood recovery efforts, an additional $150,000 has gone toward grassroots community projects all over the U.S. Oskar Blues Brewery matches every dollar raised by CAN'd Aid, and people are starting to notice. ColoRADo Governor John Hickenlooper has repeatedly applauded the Foundation's work and recently cited CAN'd Aid as being instrumental in helping Lyons rebuild. Boulder-based eTown, a nationally syndicated radio program, recently awarded Dale and the Foundation their E-chievement award for giving back and having a tremendous impact in that community. (To hear Katechis' video interview with e-Town hosts Nick & Helen Forster, visit www.etown.org). The Colorado Rockies Baseball Club and Rockies Foundation have also supported CAN'd Aid generously, and Rockies outfielder Michael Cuddyer recently named CAN'd Aid as his charity of choice, resulting in a $7500 gift from Chevrolet through his Roberto Clemente Award nomination.

As CAN'd Aid enters year two, there is no sign of slowing down. Big focus areas will include partnering with nationally touring bands to fund "TUNES" programs and working with groups like Grassroots Outdoor Alliance and bike-centric companies to increase funding for "TREADS & TRAILS" programs.

For more information about the Oskar Blues CAN'd Aid Foundation, to make a donation or to get involved, visit www.foundation.oskarblues.com.

About CAN'd Aid Foundation
The Oskar Blues CAN'd Aid Foundation was formed as an immediate response to the massive flooding that devastated our hometowns of Lyons & Longmont, CO, in September 2013. To date, CAN'd Aid has donated $700,000 for flood recovery and an additional $150,000 to charitable causes focused on outdoor recreation, child and family advocacy, arts and culture, and sustainability initiatives. Shakin' things up in the world of non-profits, the public charity features funky, fractured, grassroots grants to fund worthy projects from coast to coast. By putting our own spin on what charitable giving looks like, we're able to stay nimble, respond quickly and stay true to our roots. Every dollar raised by the CAN'd Aid Foundation is matched by Oskar Blues Brewery-doubling the "do-goodery" and maximizing the reach.

About Oskar Blues Brewery
Founded as a brewpub by Dale Katechis in 1997, Oskar Blues Brewery launched the craft beer-in-a-can apocalypse in 2002 using a tabletop machine that sealed one can at a time. In 2008, the makers of the top-selling pale ale in ColoRADo, Dale's Pale Ale, moved into a 35,000-square-foot facility in Longmont, ColoRADo. The brewery has since experienced explosive growth-packaging 59,000 barrels of beer in 2011 and 86,750 barrels in 2012. In December of 2012, Oskar Blues opened the doors to an additional brewery in Brevard, North Carolina. Together, the breweries packaged 120,000 barrels of beer in 2013, distributing its trailblazing craft brews to 36 U.S. states.

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