Monday, June 20, 2016

Another scoop of Ben & Jerry's with New Belgium

Chocolate Chip Cookie Dough Ale[PRESS RELEASE] Ft. Collins, Colo. – June 20, 2016 – New Belgium Brewing and Ben & Jerry’s are teaming up once again to create a new ice cream inspired beer while raising awareness about climate change. Inspired by one of Ben & Jerry’s smash hits, New Belgium has developed Chocolate Chip Cookie Dough Ale, a special release beer to hit the shelves in the fall of 2016. Fifty-thousand dollars in proceeds will benefit Protect Our Winters (POW) a non-profit dedicated to raising awareness around climate change. As Fellow B Corporations beholden to stakeholders, including their communities and the environment, the two like-minded businesses have long championed similar causes.

“We are excited to be partnering once again with the good folks at Ben & Jerry’s and POW,” said New Belgium Director of Sustainability, Jenn Vervier. “The beer in development tastes amazing and we look forward to talking about climate change and climate action. With the upcoming election and a new administration, year two is even more important than the first round.”

The Colorado-based craft brewer and famed ice cream maker are both registered Beneficial or “B Corporations”. B Corps are held to performance standards that are comprehensive and transparent, measuring a company’s impact on workers, suppliers, communities and the environment.

“Working with New Belgium Brewing and Protect our Winters to be able to impact climate was a highlight of 2015, and so, we’re doing it again,” said Jay Curley, Senior Global Marketing Manager of Ben & Jerry’s. “This new beer is delicious and unique and the issue of climate change is still increasingly urgent.”

An announcement later this year will detail the focus of the campaign and the specifics around the partnership.

ABOUT NEW BELGIUM BREWING
New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire, New Belgium brews thirteen year-round beers; Citradelic Tangerine IPA, Ranger IPA, Rampant Imperial IPA, Shift Pale Lager, Slow Ride Session IPA, Snapshot Wheat, Sunshine Wheat, 1554 Black Ale, Blue Paddle Pilsner, Abbey Belgian Ale and Trippel and a gluten-reduced line, Glutiny Pale Ale and Glutiny Golden Ale. Learn more at www.newbelgium.com.

ABOUT BEN & JERRY’S
As a social justice company, Ben & Jerry’s believes in a greater calling than simply making a profit. Ben & Jerry’s incorporates Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. The company produces a wide variety of super-premium ice cream, non-dairy frozen dessert, yogurt and sorbet using high-quality, responsibly sourced ingredients. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community and became a certified B Corp (Benefit Corporation) in 2012. Ben & Jerry’s products are distributed in over 35 countries in retail, franchised Ben & Jerry’s Scoop Shops, restaurants and other venues. The Ben & Jerry’s Foundation’s employee-led grant programs totaled $2.4MM in 2015 to support efforts to improve social and environmental justice throughout the United States. For the inside scoop on Ben & Jerry’s visit www.benjerry.com.

# # #

____________________________________________

Fermentedly Challenged's Take on This: Last year we saw the original collaboration with the Salted Caramel Brownie Beer. The beer made an appearance during the 2015 holiday season and came out instead of the usual Frambozen beer. Will this mean that Frambozen won't be back this year? Too early to tell. I applaud New Belgium for taking different directions when it comes to beer. Will this beer taste like a beer float? I look forward to finding that answer.

This article came from FermentedlyChallenged.com - a Colorado beer blog. Don't miss another article. Subscribe to Fermentedly Challenged by RSS today.